Outcome
The result is a warmer, more relaxed brand, where photography and colour give space back to people. On the structural side, navigation was fully rethought to highlight VAL Group's four core areas, offering a clearer path for every visitor depending on their needs. What we delivered exactly:
- Full rebranding: new logo, warmer and more human visual identity
- Iconography direction centred on people, whether agents or clients
- Colour palette built around organic tones, keeping people at the centre
- Site architecture oriented primarily toward owners looking to sell
- Navigation restructured around the agency's 4 core focus areas
- A centralised tool managing listings across all platforms
- Responsive, modern design
Project team
Manuel Cina
Brand Strategist & Graphic Designer
destinazio.
Sergei Shevchenko
Full-Stack Developer
destinazio.
Chris Bachmann
Project Manager & Creative Director
destinazio.
Hannes Cina
Managing Director
VAL Group
Robin Cina
Managing Director
VAL Group
Claudio Millius
Managing Director
VAL Group
