Strategic brand design agency in Valais and Vaud
Brands built on clarity, purpose and attitude.
A strong brand is more than a logo. It’s your foundation.
A brand is the sum of what people feel, understand and remember. It gives direction internally and creates trust externally. It sets you apart, turns complexity into clarity and aligns everyone behind the same purpose.
Branding services
We craft brands with strategic depth, emotional relevance and visual precision. From defining your purpose to designing your identity system, we help you build a brand that is clear, scalable and impossible to ignore.
Brand strategy
Using workshops and research, we define the foundations that shape your brand. What you stand for, how you position yourself and how you communicate.
Purpose & values
Positioning
Target groups
Messaging framework
Creative direction
We translate your strategy into emotion and attitude. Through visual and narrative direction, we shape the atmosphere and character your brand expresses.
Moodboards
Narrative direction
Visual exploration
Brand personality
Brand identity design
From logo system to full visual language, we design an identity that is scalable, recognisable and crafted to work across every touchpoint.
Logo system
Colors & typography
Visual language
Design components
Brand documentation
We turn your entire brand into one clear, actionable resource. A complete brand guide your team can actually use, not a PDF that collects dust.
Brand guide
Tone of voice guide
Asset package
Application examples
Discover our process
To build a meaningful and scalable brand, we follow a clear and collaborative process from the very first workshop to the final brand guide and beyond. No matter where you are in your journey, we guide you from insight to identity with structure and clarity.
Discovery
Every branding project begins with understanding. Using workshops and research, we dive into your goals, audience, values and market, uncovering what makes your brand meaningful and different. This shared clarity becomes the foundation for everything.
Strategy
Here we define the heart of your brand. Purpose, values, positioning, personality and messaging come together in a clear strategic framework. This step gives your brand direction and ensures every decision is intentional.
Creative direction
We explore how your strategy should look and feel. Through moodboards, visual themes and narrative direction, we establish the creative foundation of your brand. This is where your identity starts to take shape.
Identity design
With direction in place, we design your complete identity system. Logo, colors, typography, visual language and scalable components. Every detail is crafted to work consistently across all touchpoints.
Documentation
Your brand becomes a practical, usable system. We compile everything into a clear brand guide, including messaging, tone of voice and visual rules. Your team gets everything needed to use the brand confidently.
Rollout
We help you bring your new brand to life. From website integration to templates and launch assets, we support a smooth and consistent rollout. We’re here to make sure your brand lands with impact.
Why choose destinazio
Strategic clarity
We craft brands with a strong foundation. By combining purpose, positioning and messaging, we help you communicate with precision, internally and externally.
Creative precision
We design identity systems that feel distinctive and work everywhere. From typography to layout, every detail is thoughtful, scalable and built for long-term consistency.
Collaborative process
We work closely with you from the first workshop to the final launch. Clear communication, transparency and an agile mindset define how we build brands together.
Other
services
Web design
Your business is unique, so show it! Consider us your ideal partner for custom websites and pixel-perfect designs that deliver memorable experiences to your users.
Web services
Make the most of your online presence. With our proven, data-driven approach, we ensure your target audience finds you and becomes customers for life.
FAQ
What is branding and why is it important for my business?
Branding includes strategy, positioning, visual identity and communication principles that define how your brand is perceived. Strong branding creates recognition, builds trust and helps your business stand out in a competitive market. This leads to stronger customer loyalty and long term growth.
How is branding different from simple logo design?
A logo is only one visual element of a brand. Branding is strategic and holistic. It defines your purpose, values, positioning, target audience and messaging, shaping the entire brand experience across all touchpoints, not just visuals.
How long does a branding project usually take?
A typical branding project takes around six to ten weeks, depending on scope and feedback cycles. This time is used to understand your vision, develop a clear strategy, explore creative directions and build a consistent brand system.
What is included in a branding project?
A branding project usually includes a clear brand strategy, a visual identity system with logo, colors and typography, a messaging framework for consistent communication and brand guidelines with all essential assets for internal and external use.
Can you redesign an existing brand or only create new ones?
Yes, we also work on strategic brand redesigns. We identify which elements already work well and refine positioning, messaging and visual identity where needed to unlock your brand’s full potential.
Do you support brand rollout and implementation?
We support the entire process from strategy to execution. This includes website integration, social media templates, launch assets and supporting materials to ensure your brand is implemented consistently across all channels.
How much does professional branding cost?
The cost depends on the scope, strategic depth and number of brand touchpoints. We create a tailored proposal after a free initial consultation where we define your goals, needs and expectations together.
What does your branding process look like?
Our branding process follows a structured approach. We start with research and discovery, move into brand strategy and positioning, develop creative directions, design the visual identity system, create brand guidelines and support the rollout across relevant channels. This ensures clarity, consistency and long term impact.
