Two faces, one brand. Strong family identity for the Cina Brothers.
Two faces, one brand. Strong family identity for the Cina Brothers.
What if your own personal brand becomes more powerful than the companies you represent? When two brothers are shaking up the competitive landscape of the canton of Valais, they deserve a powerful personal brand that stands the test of time. We even took it further by creating a family brand entirely. The Cina Brothers. Remember the name.
Outcome
The challenge was clear: two brothers, two strong individuals, two multipreneurs, one brand. By diving deep to the core of the branding, each brother's personality type and unite the vision going forward, we were able to create a strong family brand that should stand the test of time. By combining strategy and translating it to a competitive visual identity, we were able to unify both unique perspectives into a single brand with a state of the art website.
What we were able to deliver:
- A deep dive workshop to unveil the essence of the brand
- Unify the learnings into a clear brand strategy
- Translate said strategy into a modern, yet classic visual identity
- Define clear goals for the web experience
- Test and design an intuitive user experience
- Develop the user experience into a beautiful interface
- Program a fast, intuitive and fully animated webspace
Project team
Manuel Cina
Chris Bachmann
Olga Grossenbacher
Hannes Cina
Robin Cina
We have been working with destinazio for several years and appreciate their professionalism and the always very pleasant cooperation. It's fun and the outputs always exceed expectations. Keep up the good work!
Hannes Cina
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